One of the first crucial steps for optimizing your business information for voice search is claiming your voice search business listing that is accessed by Amazon Alexa.
As a business owner, you want to ensure your customers can find you business information when performing a voice search on Amazon Alexa. Below we review what an Amazon Alexa voice search listing means for your business, how to optimize information for voice search and how to claim your Amazon Alexa Voice Search Listing.
WHAT A AMAZON ALEXA VOICE SEARCH LISTING MEANS FOR YOUR BUSINESS
With the way it is used, voice search may be one of the most important trends for small businesses. People are using this type of search when they need something right away or sometime soon, hence the urgency of speaking the search rather than typing a long list of words. Voice search drives actions to local business by locating restaurants nearby, providing a phone number to a tow company, and even inform you of the hours for a nearby dentist.
This creates an outstanding opportunity for local businesses. A study done by PWC and algolia.com shows that 71% of Americans say they’d rather use voice search than mess around with entering a query on a keyboard.
Voice search makes internet surfing more convenient than ever before.
HOW TO OPTIMIZE FOR VOICE SEARCH
As voice search becomes more popular, it is important for business owners to ensure their business information is found by the voice search technology.
Voice search business listings, websites, and blogs need to be fully optimized. Below are a few major key steps for optimizing for voice search:
Claiming your digital presence is a critical part of optimization for voice search. Make sure that you claim your voice search business listing that is accessed by Amazon Alexa.
You also want to claim business listings for Apple Siri, Google Assistant, Microsoft Cortana, and Samsung Bixby for even more reach. This way your customers will consistently find the same information no matter what voice search platform is used.
2. CAPITALIZE ON REVIEWS
A voice search for “the best Chinese restaurant” would only feature those restaurants with at least a 4-star-rating. If you want your business to be suggested when customers are searching for the best, you’ll need to generate reviews for your business. Generating reviews can be easy and extremely beneficial, especially with the help of a review management platform.
3. USE THE RIGHT KEYWORDS
A voice search for “the best Chinese restaurant” would only feature those restaurants with at least a 4-star-rating. If you want your business to be suggested when customers are searching for the best, you’ll need to generate reviews for your business. Generating reviews can be easy and extremely beneficial, especially with the help of a review management platform.
The days of short keyword phrases are over. Voice searches contain 2-3 times more words than text searches. These are known as long-tail keywords. People are now using full questions or sentences as their search queries instead of the phrases they would have normally typed. It is important when creating your list of keywords to implement into the content used, especially on your website, you incorporate these long-tail keywords.
4. OPTIMIZE YOUR SITE FOR MOBILE
CLAIMING YOUR VOICE SEARCH BUSINESS LISTINGS
As voice search grows more popular, the importance of having your business listen on major voice search platforms increases.
The team at Alexa Media Marketing can get a business set up with the right keywords for Amazon Alexa or other major voice search platforms so they’re at their peak performance and business owners can reach their customers quicker and easier than before. Check us out online at alexabusiness.com
