As a small business owner, you know the importance of hiring a digital marketing team for local marketing. But why is it important that you hire a team that’s experienced in voice searches? You may have heard many people saying that voice is the future of search engine optimization (SEO) but is this true? Nobody knows exactly what the future will bring, but what’s apparent is that more people are searching using voice, including your prospective customers.
This is happening more rapidly for local searches, as people speak into their smart devices for directions or for the best place that sells your goods and/or services. Restaurants are currently in the lead for these types of searches, but you don’t have to be in the food industry to benefit.
Much like any form of marketing, it takes a lot of time and energy to meet the needs of your local consumers. As a result, your business will benefit from the experienced services of a local marketing service, such as Alexa Business. It’s important to hire a company that knows exactly what customers (and even Google) expect to see. The following are just a few ways that marketing with voice search optimization can help you.
Know the Industry
To build off of our previous point, the company you hire should know the industry, meaning what your customers and even Google expect to see when they perform a voice search. For example, Google My Business listing has become more important than ever, which is why Google is continuously adding new features. However, there’s a lot more to it than optimizing for your company’s Google business listings. They will also optimize for the featured snippet spot, the highest result on Google Maps, and more.
The right company will have its finger on the pulse of the industry, utilizing all the features to ensure your business is effectively optimized for voice search. They should also be able to determine what trends will become more significant in the coming years and how to prepare your business for the upcoming changes.
Competitor Research
When you hire a company to help you with voice search, such as Alexa Business, you will learn what your competitors are doing to stay ahead of you. With in-depth research, they will learn what targeted keywords are being used and how they choose their keywords. From there, they can devise a strategic plan to enable your business to beat out its competition and yield better results.
Keyword Research
Keyword research will be an important part of their job, as most digital marketing campaigns revolve around quality keywords. Voice search is not excluded. The company you hire will be able to generate a list of keywords your prospective customers are most likely speaking into their smart device. In order to achieve this successfully, they should know a lot about your company, including your goals, the industry, competitors, and your target demographic. Getting to know your business is important for collaboration and building an effective keyword list.
Create And Improve Content For Voice
It’s likely that you have already created content to target important keywords before hiring a local marketing company. If that content isn’t performing well or it could perform better, your marketing team will optimize it to rank higher on search engine ranking pages. The pages that rank the highest will most likely be among the first results when someone makes a voice query.
In addition to improving the old, they will create new content for voice search optimization, using important keywords that you may be neglecting, long-tail keywords that typically rank better with voice search, and other high-return keywords within your industry. They will create and optimize as much content as possible, so when someone searches for that topic, your page will be among the first results.
Contact Alexa Business
It is a strong possibility that voice searches will be the future of search engine optimization. It’s already making incredible strides in that direction. By hiring our team, we will help you get ahead of the competition, as most businesses aren’t Alexa ready. Select one of our packages that best fits your business needs: Alexa Business Pro or Alexa Business Lifetime.
Contact us today to learn more about our services. Call (844) 757-6806 today.
